Casselberry, Florida – The Amped Fitness corporate team is thrilled to announce the expansion of their already-established empire with the addition of a brand new facility in Casselberry, Florida. They are bringing their Amped energy and state-of-the-art equipment to 1271 Semoran Blvd in early 2024.
This exciting addition to the Amped Fitness stronghold spans over a spacious 24,000 square feet. With the signature Amped touch, we’re not just stocking up; we’re going all-in to make this place the ultimate fitness destination in Casselberry and beyond.
The Amped Fitness team is already hard at work, ensuring that every corner of this space is up to Amped standards. Their commitment to providing top-tier experiences, unmatched energy, and the latest & greatest in equipment remains unwavering. Expect nothing but the best because, at Amped Fitness, they go above and beyond for anyone who walks through the door!
Amped Fitness prides itself on delivering exceptional customer service while exuding high-energy and upholding an encouraging culture. The fitness center’s top priority since the beginning has been to ensure every member feels supported and motivated throughout their fitness journey.
Want to stay in the loop as we Amp-ify our new Casselberry location?
Pompano Beach, Florida – [8/18/23] – Amped Fitness, an industry-leading fitness center known for its unique business model and eye-catching facility design, is thrilled to announce its official arrival in Pompano Beach, Florida. This expansion brings Amped Fitness’s cutting-edge approach to the heart of Pompano Beach, alongside their other six locations in South Florida (Ft. Lauderdale*, Plantation*, West Palm Beach*, Three Lakes, Doral, & Pembroke Pines)
With its impressive 31,000+ sq ft facility found at 1955 N. Federal Highway, Amped Fitness is decking out the space with its signature branding and getting ready to welcome seasoned pros and newcomers alike! The fitness center is renowned for pushing the boundaries of the conventional gym experience, setting a new standard of excellence in the industry. The new location features unique-to-Amped amenities that showcase the brand’s commitment to providing an unparalleled experience.
Take a peek at a few of the standout features that Amped Fitness Pompano Beach will have to offer:
Women’s Only Babe Cave: A space exclusively designed for female fitness enthusiasts, offering a stress-free, comfortable and empowering environment stocked full of the same world-class equipment as the rest of the facility.
Custom Design & Spacious Gym Layout: The gym boasts an impressive and spacious layout that promotes an encouraging and inviting atmosphere, fostering a sense of community among their members (one of Amped Fitness’ claims to fame!) without being shoulder-to-shoulder with your lifting partner.
Blue LED Light Aesthetic: Amped Fitness Pompano will feature the same blue-light aesthetic that current members know and love, plus the expertly curated overhead lighting perfect for showing off the gains. (no weird shadows or harsh fluorescent lighting EVER!)
Custom-Curated & Anti-Vanilla Equipment: Amped Fitness boldly decided that instead of stocking the facility with miscellaneous brands of equipment, they created their own. That means high-quality equipment, short repair times, and unique machines (Reverse Hyper, Lateral Raise, Inline Press and MORE!)
Amped Fitness has a strong commitment to community, inclusivity, ensuring that each individual who walks through the front door feels valued, encouraged, and part of the Amped Family. This expansion into Pompano Beach signifies their dedication to bringing this unique gym experience to different demographics across the country! They are working towards a common goal of making sure EVERYONE has access to an Amped Fitness.
“We are incredibly excited to bring Amped Fitness to Pompano! Our goal has always been to revolutionize the gym experience, and the new facilities we are bringing to the industry are a true testament to that vision. Between our amenities, one-of-a-kind culture, and affordable rates, we’re confident that Amped Fitness will only continue to gain traction across the country,” said Travis Labazzo, CEO of Amped Fitness.
As Amped Fitness continues to redefine the industry, the new Pompano Beach location is just one step in the right direction. The brand has been growing exponentially since their start in 2016 and they don’t look to be slowing down anytime soon!
For more information about Amped Fitness and its new Pompano Beach location, please visit ampedfitness.com.
Meet the mastermind behind Amped Fitness, CEO Travis Labazzo: “Before Amped, I was working as a loan officer in Orlando when a good friend of mine called me up to tell me about a unique opportunity in the greater Cincinnati area. Said opportunity got me my start in the fitness industry as an Assistant Training Director at Urban Active. Although it wasn’t the position of a lifetime, the promise of growth made me uproot my life without a second thought. Having zero experience in the fitness industry (besides being an athlete myself) had its challenges, but for the most part, it came to me pretty easily. From that first day, I knew I belonged in the fitness industry and I haven’t strayed since.”
2016
Owners Travis Labazzo and Stephen Thomas set down their first Amped roots right smack downtown St. Petersburg FL. They brought together passion, high-energy, and fitness in a way that has continued to take the industry by storm. The gyms that have developed since the start of their first club in Downtown St. Pete, FL prove it. 👇
2018
Just a couple of short years later, Amped Fitness had grown to over 3 clubs in Pinellas County, FL. With plans to expand to the East Coast, Amped was gaining publicity all over the Sunshine State and was starting to make the Amped Fitness brand one to remember.
Travis Labazzo said:“Having our freedom completely stripped away was a reality check to say the least. We all learned that we should NEVER take our freedom for granted. We felt completely helpless watching our employee’s stress build, wondering how they were going to pay bills, make rent, etc. Not to mention knowing we had members whose mental health depended on their daily trip to the gym.
For the first time in our lives, we couldn’t out-think or work our way out of a terrible situation. The national divide driven by fear made it almost impossible to succeed or continue to grow.”
So what did they do? They played offense, and fought not only for their right to work but for their health and the health of their community. They were willing to accept the consequences of this newsworthy event, even if that meant little public ridicule. In a display of solidarity and determination, Amped Fitness organized a respectful protest outside their Pinellas Park, FL facility to shed light on the impact of extended closures on local gyms and their employees.
This fond memory cultivated a strong sense of unity within the gym and community, and once FL officially gave the green light to reopen, Amped Fitness hit the ground at full speed and hasn’t stopped since.
After being hit with the effects of the Pandemic, Amped Fitness regained a sense of drive and determination. In just a couple of years post-shutdown, they have scaled to 11 NEW LOCATIONS, beginning to dominate the Southeast. As each new club was opened, new amenities were introduced and the overall look and feel was improving tremendously.
This was a huge turning point for Amped Fitness, and as they continued to grow, they knew it was time to really dial in their business practices for what they had planned (foreshadowing)
They put their heads together and introduced the industry’s newest business model, EDLP. Based on the HVLP mode and created from scratch by AF, the Experience – Design – Low Price concept incorporates world-class amenities, ultimate aesthetics, and some of the lowest prices in the industry to create an unmatched experience for members and an unmatched opportunity for future franchise owners.
This revolutionary business model was designed to redefine their member experience while maintaining an affordable pricing structure. Embracing a member-first mentality, they created a unique concept that places unparalleled guest experiences at the core of their operations, establishing a new category in the industry.
2023
In just the first two months of 2023, Amped Fitness opened the doors of its 12th & 13th locations, all of which are still corporate-owned. In the early Spring, owners Labazzo and Thomas put their heads together and made the ultimate decision to take the next step in making Amped Fitness a global success: Franchising.
They brought on former F-45 BizDev Expert & Director of Franchise Business, Matt Smith in the late Spring to help begin the process of Franchising.
A few months later, Amped Fitness is in full-throttle franchise mode, with interested individuals coming at them from all angles. In the midst of the chaos, Amped has CONTINUED to scale on the corporate side by announcing 7 more clubs, bringing the running total to 20 corporate-owned clubs (with more still in the works). If that doesn’t scream HUNGRY for growth, we aren’t sure what does.
This brings us to the present, where Amped Fitness has grown to be one of the most rapidly-expanding and well-loved gyms in the industry. They have their unique amenities and culture to thank, there’s simply nothing else like it on the market.
There’s nothing average about Amped Fitness. Nothing vanilla, nothing basic. They took their time curating a custom and irreplicable aesthetic, combining a moody atmosphere, unique LED lighting, and a passionate staff to create an experience second to none. But the culture is really what sets them miles ahead of the competition. No matter which location you step into, you’ll not only see but FEEL the difference in energy. It’s encouraging, it’s inclusive, it’s DIFFERENT.
Now, with over 70k members, 12+ years of experience, and 20 clubs (and counting) they’ve revolutionized the world of fitness in just 6 short years.
Amped Fitness: The ultimate destination for fitness enthusiasts seeking a transformative but community-based workout experience! At Amped Fitness, we go above and beyond to redefine your typical gym expectations by offering an array of exclusive amenities that you can only find at AMPED! From state-of-the-art equipment to gender-specific workout rooms, we take immense pride in curating an environment that caters to everyone who walks through our doors. Here’s a deep dive into some of our favorite member perks, although we might be biased. 😉
1. 24/7 Access with OpenPath
Flexibility is essential in modern life, where work schedules and personal commitments can be unpredictable. Amped Fitness acknowledges this and provides 24/7 access to its facilities, allowing members to work out whenever it suits them best, be it early morning, late at night, or any time in between with the convenience of an app!
2. Functional Freedom Zone Where fitness meets creativity. The World is Yours in this functional space, and it’s open to EVERYONE, VIP or Basic! With its wide open layout, it’s been stocked with unique machines, a functional jungle gym & specifically designed for you to do WHATEVER YOU WANT. Squats? Sure! Calisthenics? Why not! With kettlebells up to 150 lbs, holographic barbells, and the blue light aesthetic you know and love, this functional space is one of our top-utilized perks. Scroll for a sneak peek!
3. Women’s Only Babe Cave At Amped, we’ve expertly curated a workout room designed to give women (and women ONLY) their very own space where they can lift, sweat, have fun, and feel empowered! We all know gyms can be intimidating for newcomers and veterans alike – not only because they tend to be male-dominated, but the variety of equipment can feel overwhelming. We’ve created a space with tons of state-of-the-art equipment for upper and lower body where women can move at their own pace, without the fear of judgment or peering eyes. Plus, the magenta LED lights, grass walls, and neon signs make for the ultimate selfie-sesh to show off that pump!
4. Free 1-on-1 Fitness Assessment + Body Composition Scan
As part of our commitment to member success, Amped Fitness offers complimentary 1-on-1 fitness assessments, which includes a comprehensive body composition scan. Composition scans offer accurate measurements of water levels, bone density, body fat, muscle mass, and more in under 5 minutes. This in-depth analysis can benefit both members and trainers when creating new programs making goal-setting easier than ever.
5. Abs & Glutes Zone
One of our members’ favorite perks, the Abs and Glutes Zone, incorporates a huge variety of core-strengthening and glute-building machines. No more wandering around the gym on leg day looking for your next piece of equipment, everything you need for a killer workout is conveniently in one area.
6. State-of-the-Art Cardio & Strength Equipment
Amped Fitness invests in top-of-the-line cardio and strength equipment to enhance members’ workout experiences. From cutting-edge machines like a reverse hyperextension and a pin-loaded lateral raise to an extensive cardio deck, the gym ensures that members have access to high-quality, up-to-date, and well-maintained equipment for efficient and effective workouts.
7. Personal Trainers & PT Bootcamp
The perrrrrfect answer to those who are just beginning their fitness journey, or those who just enjoy a workout buddy: Our nationally-certified personal trainers are hand-selected among the BEST in the industry. With multiple methods and packages of personal training offered, it has quickly become one of the best value propositions we offer. Our training program includes more than just workouts, and with the help of a user-friendly Amped Fitness app, trainers can communicate with clients with ease, allowing them to give expert nutrition advice, update programs, track progress, and streamline check-ins. Want more? PT Bootcamp is an exclusive group-training class held right on the gym floor on our famous blue turf! It’s offered TWICE a week and is only open to current personal training clients.
8. Trainer-Led AX3 & Amped Flow Yoga
Take the guesswork out of your workouts. AX3 Classes are our Amped-specifc group training classes led by certified trainers that focus on high-intensity workouts to enhance strength, endurance, and mobility. Combining top-notch exercise curriculum with community, we guarantee you will have fun and burn calories. Newcomers and gym veterans alike will benefit from our unique combination of spin, strength, and cardio classes. Not into HIIT? Our Amped Flow yoga classes are available multiple times a week for members either ramp up their heart rate in a Hatha-Power class or slow it down with a Vinyasa flow. Plus, did we mention they are all FREE?!
9. FitnessOnDemand Virtual Group Classes
Rather take a class on your own time, and not in front of a crowd? Enter: FitnessOnDemand™! As a global industry leader, FOD provides only the highest-quality, premium digital fitness content ranging from HIIT, Zumba, Kick-Boxing, Cycling…should we go on? With a new approach to virtual classes, the cutting-edge platform brings internationally-renowned names like Jillian Michaels, POPSUGAR, and Daily Burn to the AX3 big screen! And again…it’s freeeeeeeeeee. 🥳
10. Recovery Zone
At Amped we train hard, and recover harder. Our Recovery Zone includes top-of-the-line recovery equipment, FREE for our VIP members. Equipment ranges from massage guns, Hydromassage Beds, CryroLounge beds, body composition scanners, and an industry-favorite: Normatec Boots. These compression boots combine compression and pulse technology to help increase circulation, revive muscles, and reduce swelling post-workout! Recovery is IMPORTANT. Take the extra time now so you can recover faster, improve your training, and maximize your performance in the long run.
11. Childcare
Childcare is one of our top-utilized perks. At Amped Fitness, we want to make it easy and convenient for you to workout. You shouldn’t have to decide between childcare and your personal health and fitness goals. That’s why we made it a priority to offer the Amped Kid’s Club. Our childcare center is staffed with only the best, and stocked with games and activities to keep the little ones busy, while our members grind it out. Oh, and free…per usual.
12. Tanning & Saunas
Healthy, tanned glow? Check. Sweat-provided glow? Check! After an intense workout, unwinding in the sauna can help soothe muscles, detox your body for less muscle and joint pain, and aid in weight loss. Similarly, our tanning bed allows members to achieve a healthy sun-kissed glow, and plus, who doesn’t like seeing a little extra muscle definition?!
13. Affordable Membership Options & No Contracts Amped Fitness understands that fitness should be accessible to everyone, regardless of their financial situation. By offering affordable membership options, the gym ensures that individuals from various backgrounds can benefit from its state-of-the-art facilities and professional services without sacrificing quality. Plus, to eliminate any unnecessary commitments or burdens, Amped Fitness operates on a no-contract basis. We know life can get in the way, so our members are not tied to lengthy or hidden contracts, providing them with the freedom to explore their fitness journey without any long-term obligations.
⚡️Honorable mention: Encouraging Culture⚡️ (because it’s just too good to leave out)
We’re so proud of the culture we’ve created here at Amped Fitness, one unique to us; that thrives on encouragement, community, and leaving ego at the door. No matter which location you step into, you’ll not only see but FEEL the difference in energy. We’ve carefully hand-selected our team to be made up of only high-energy, passionate, and culture-driven individuals and it’s reflected in our club atmosphere (soon-to-be) nationwide!
Amped Fitness offers an exceptional experience with its unique amenities, ensuring that members have access to cutting-edge equipment, encouraging culture, professional guidance, and flexible membership options. Whether you’re a seasoned pro or just starting your fitness journey, Amped Fitness is designed to provide an inclusive and motivating environment to help you achieve your health and fitness goals.
Plus, we’ve all been there, joining 15 different gyms and weighing down our keys with multiple key tags just so we can get ALL the amenities on the market. NOT anymore! 👉 We’ve made it a priority since the beginning to create a space that allows our members the convenience of having all their favorite amenities in one place without sacrificing equipment quality or increasing the price tag.
Let us shed some light on how great this opportunity could be for you. As an Amped Fitness Franchisee, you gain access to a range of valuable tools and resources that make it an exceptional opportunity. Here’s what you can expect:
☑️ Access to an established, easy-to-follow, and results-driven business model.
Take the guesswork out of running your business, we’ve done it (20+ times), and tested it (yep, it works!) This means you don’t have to start from scratch or reinvent the wheel. You can leverage the proven strategies and systems that have already been successful for Amped Fitness. AKA: We do all the heavy lifting, you just put it to work & cash the check. 👀
☑️ Amped Fitness University: In-Depth Education on Amped-specific business operations.
When you become an Amped Fitness Franchisee, you will receive comprehensive training that focuses on Amped-specific business operations. This training covers essential aspects such as branding guidelines, ongoing marketing strategies, advertising techniques, and sales support. You’ll gain the knowledge and skills needed to effectively run your franchise, establish a strong brand presence, attract customers, and drive sales. Amped Fitness is committed to providing continuous support to help you navigate the dynamic landscape of the fitness industry and maximize the growth of your franchise.
☑️ A community of motivated members, enthusiastic high-energy staff, and other franchisees.
Being an Amped Fitness Franchisee means joining a community of like-minded individuals who are motivated and passionate about fitness. You’ll also have the opportunity to connect and build relationships with other franchisees, creating a supportive network of individuals who share your vision and can contribute to your ongoing growth and success.
☑️ Freedom and Flexibility
As an Amped Fitness Franchisee, you have the freedom and flexibility to be your own boss. You can set your own schedule, make decisions that align with your vision, and shape the direction of your franchise. Be apart of something BIGGER than just a gym, and pursue your passion for fitness on your own terms. (Plus, who doesn’t want to wear gym clothes to work?)
☑️ Bragging rights!
You’ll own a world-class facility with top-of-the-line equipment, incredible culture, aesthetic lighting, and all-around feel-good vibes. Show it off…Tell the WORLD! 🎉 YOU DID THAT.
If you’ve got the passion, we’ve got the tools. Let’s bring Amped Fitness the top. Together.
Amped Fitness, St. Petersburg, FL, June 2023 – Amped Fitness, a locally grown and rapidly expanding fitness center known for their custom-designed facilities and high-energy culture are proud to celebrate their recent milestone of officially franchising! With this exciting launch, they have narrowed down an acquisition-driven marketing strategy unique to their brand that has successfully converted over 70K members in 7 short years.
This near decade-long process has single-handedly changed the customer acquisition game for Amped Fitness. They prioritized a deep focus on brand awareness without sacrificing the member experience, resulting in a groundbreaking marketing machine that guarantees conversions, completely eliminating the need for guesswork or pushy salespeople…and they are handing it off to only a select number of the most eligible franchise candidates.
The steadfast growth of Amped Fitness can be attributed to their multi-faceted marketing strategy and intentional push of their proprietary personal training system. By combining cutting-edge creatives, personalized messaging, and a deep understanding of customer needs, they’ve managed to maintain a year-over-year growth of 115%. While industry competitors prioritize sales and revenue above all, Amped Fitness has kept the customer experience at the forefront of their business model. And clearly, it works.
As they continue to scale, Amped Fitness has begun to think leverage. By incorporating a new CRM software and streamlining processes, their in-house marketing team can shift their efforts to support their franchising journey and corporate expansion.
With this established & foolproof marketing model, intentional sales training, and world-class facilities, Amped Fitness is proud to have solidified their customer acquisition strategy, nearly guaranteeing an exponential growth trajectory.
Amped Fitness has dedicated extensive resources to developing an advanced marketing strategy that has yielded remarkable results, and the growing success of the brand confirms its effectiveness.
Introducing the industry’s newest business model, EDLP. Created from scratch by yours truly, the Experience – Design – Low Price concept incorporates world-class amenities, ultimate aesthetics, and some of the lowest prices in the industry to create an unmatched experience for members and an unmatched opportunity for franchise owners.
This revolutionary business model was designed to redefine our member experience while maintaining an affordable pricing structure. Embracing a member-first mentality, we created a unique concept that places unparalleled guest experiences at the core of our operations, establishing a new category in the industry.
You’ve heard us preach “Feel Better Than You Look”, and that mantra is replicated in our brand strategy from member acquisition all the way to our club environment. Although we KNOW our gyms are eye-catching…Amped Fitness® is more than just a pretty face. 😉
Experience: We pride ourselves on delivering exceptional customer service while exuding high energy and upholding a welcoming culture. Our top priority since the beginning has been to ensure every member feels supported and motivated throughout their fitness journey. That means whether you’re a newbie or a seasoned pro, everyone’s welcome at Amped Fitness®!
Design: Our unique club design incorporates a large and open gym layout, stocked with state-of-the-art equipment, inclusive areas (uh, hello Babe Cave?!), and allllll the feel-good vibes. The clubs’ dark & moody aesthetic and custom LED lighting comes together seamlessly in a space specifically designed for high-volume turnouts.
Low Price: There’s no longer a need to sacrifice unique, high-end amenities for a low price tag. Starting at just $14.99/mo! and capped at $22.99, the company’s unique business model combines all the benefits of a boutique-style fitness studio, while keeping membership costs undeniably affordable.
Embracing a member-first mentality, we created the unique EDLP concept that places unparalleled guest experiences at the core of our operations WITHOUT sacrificing affordability.
Amped Fitness® prioritizes exceptional customer service, a welcoming culture, and a supportive environment for all fitness levels. The unique club design incorporates state-of-the-art equipment, inclusive workout areas, and a blue LED-light aesthetic, all expertly curated for high-volume turnouts. With membership costs starting at just $14.99/mo! and capped at $22.99, Amped Fitness® combines boutique-style fitness amenities with affordable pricing, making it the obvious choice for gym-goers and franchisees alike.
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Plus, the magenta LED lights, grass walls, and neon signs make for the ultimate selfie-sesh to show off that pump!